meet hollie


Planned. Organised. Driven.
And not your usual business coach.
Probably because I’m not a business coach.

Doing things differently since 1984 (not how long I’ve been working, I assure you!), my approach to business is far from linear.
It’s far from ‘normal’. Because really, what is normal?

Let’s work together to find your normal and get you excited about kicking arse in your business.

01. organised

Systems, wall planners, desk planners/diaries,
e-calendars, and the planner in my head. All in sync. Then there’s my filing systems. If it can be planned or organised, I’ve done it.

02. calm

Staying calm* and in control is easy when you love what you do. Helping you move forward in your business brings me incredible joy, and I get to do the work I love most.
*Sometimes I’m not so calm but I’m human, yeah?


If I say I’ll do something, I will do it. If there is a hold-up, I will tell you. I am only one person and can only take on so many things. That’s why you’ll see I have limited availability. No scarcity here, just straight up facts. 

Proven Success

Client focussed, every time.

Seeing you succeed is pretty much why I do what I do.
Okay, maybe seeing my daughter do awesome things brings me just a little bit more joy, but when it comes to business, seeing you dream the thing, do the thing, and achieve the thing – that’s a brilliant feeling. Your success give me goosebumps and butterflies, and usually all at once.

Hollie has been an encouragement in helping me get planning my weeks so that they align with my overall goals. Showing me that no small step is too small but rather a way to create habits to work towards the goals.

Jess Paget

The Store Keeper Co.

oh look, it’s me

The Awkward Part

Hollie Barac

Accountability and Productivity Partner

I’m a natural storyteller, a lover of words, and could probably talk under water with a mouthful of marbles. The key words there are could and probably. Because let’s face it, we both know it won’t really happen.

Despite my love of storytelling and words, I find it really difficult to talk about myself, anything I’ve achieved in life, and what I want to succeed at/in/with. Wish me luck as I attempt to do just that below, and not at all in the third person.

HI, I’m Hollie Barac, and I love planning and organisation. It was this love of planning and organisation that brought me here today as an accountability and productivity partner. And truthfully it wasn’t something I set out to do so early in my business.

Back in December 2018, Mayday VA began as a regular virtual assistant business offering a few specialised services including event planning, copywriting, and Wordpress services, as well as general VA work. I quickly niched down to work with creative women in business, and things took off. Life was grand. I loved what I was doing. But then around September 2019 I was receiving messages from women saying they wished I was their mentor or that they needed me to help keep them focussed. So, something that was on the cards for 2022 when my daughter starts school was actually about to start taking shape. Only two or three years ahead of plan, but who’s counting?

Putting the wheels in motion was a lot harder than I thought. I thought I’d be able to keep my Mayday VA name and push on through, bringing in new clients along the way. Bzzzzt. Wrong. So much confusion. I am not 100% fabulous at marketing my services because I feel like I’m marketing me, and nobody wants to hear from me. Right? Wrong again. Keeping the name Mayday VA caused confusion for me, and for you. I was still actively receiving VA enquiries even though I’d said, “Hey! Guess what? I’m not a VA anymore.” on social media. Once. Maybe twice. Remember that part about me sucking at marketing my services? That one.

Finally, in early 2021, after the whacky year that was 2020, I realised I was finally ready to step into the spotlight, become a personal brand and put my name to my business. Once I did that, there’s been no looking back.

If you’re looking for someone to help you along the way without putting you into a box, you’ve found me. The thing I do best is help women in business smash society’s expectations of productivity. I’m your Ultimate Wing Woman (thanks Branka and Jess!). I’ll be beside you every step of the way, giving you the confidence and guiding you through the business gauntlet.

Not just a pretty face

Things I’m good at


Planners, filing, my kitchen drawers…
all organised!

Being Calm

Breathe, 1…2…3…
Calm and composed to get the job done.


If I say I’ll do something,
I’ll do it.



Mum bun or vintage pin curls, this is me.
And I’m okay with that.


When you least expect it,
I’ll have you in stitches.


I’m not afraid to find the answers
to make sure your puzzle fits perfectly.

Got an enquiry?

Melbourne, Victoria